A number of Iranians have started a campaign on social media to boycott Nike products in response, using the hashtag “No to Nike”.
“When Iran refuses to play against Israel it is political interference in sports, but when Nike refuses to supply boots to Iranian players due to sanctions, Fifa doesn’t say a word,” said one user on Twitter.
In a widely-shared video, an Iranian man who described himself as a dentist threw a pair of Nike shoes in a bin, saying the company’s decision was “an insult to my people and all football lovers”.
Another user said Iranian players should have pre-empted Nike by announcing they would no longer wear Nike boots. “There was a time our sportsmen were symbols of national pride. They have now become symbols of humiliation,” he said.
However, some Iranians say as a private US company, Nike had no other choice.
“Nike is a private company and its only objective is to satisfy its shareholders. It is normal that it is withdrawing its supply of boots to Iran for fear of economic penalties,” tweeted one user.
“Nike is not a member of Fifa and does not have to follow its regulations. This is the impact of politics on trade rather than political interference in sport,” said another.
This is not the only inconvenience hampering Iran’s World Cup preparations.
Iran’s football federation suspended relations with its Greek counterpart last month after a friendly between the two was cancelled amid tensions between Greece and Turkey.
A second warm-up against Kosovo was also cancelled.
Source: BBC]]>